Some useful templates for thinking about startups

Energy Decision Timeline

The Energy Decision Timeline is a creative problem solving technique and will help you to very clearly compare your resources with problems. It is particularly a helpful tool for startups to clearly allocate their resources to certain actions and activities to solve top problems and focus on priorities.

Plan of Attack Radial

The Plan of Attack Radial helps you relate and combine important components of your business plan. These include value proposition, marketing strategy, partnerships, resources and segmentation of your business.

Startup Financials

The Startup Financials template helps you plan your financials and balance sheet. Includes a 3 year roadmap and projections along with 1 year detailed cash flow analysis.


Some tools and frameworks for doing analysis related to startups


TAM = Your Total Available or Addressable Market (everyone you wish to reach with your product)
SAM = Your Segmented Addressable Market or Served Available Market (the portion of TAM you will target)
SOM = Your Share of the Market (the subset of your SAM that you will realistically reach – particularly in the first few years of your business)

Business Model Canvas

The Business Model Canvas is a strategic management framework for developing new or documenting existing business models. It is a visual chart with elements describing a firm's value proposition, infrastructure, customers, and finances. It assists firms in aligning their activities by illustrating potential trade offs.

Porter Five Forces Analysis

Porter five forces analysis is a framework for industry analysis and business strategy development. It draws upon industrial organization economics to derive five forces that determine the competitive intensity and therefore attractiveness of a market. Attractiveness in this context refers to the overall industry profitability. An "unattractive" industry is one in which the combination of these five forces acts to drive down overall profitability. A very unattractive industry would be one approaching "pure competition", in which available profits for all firms are driven to normal profit.